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BACK TO THE 80s

ASH SHOES: TIGER LAUNCH CAMPAIGN

CREATIVE CONCEPT AND ART DIRECTION

TO LAUNCH ASH'S TIGER COLLECTION, I TOOK THE '80s INSPIRED SHOES BACK TO THE DECADE OF NEON AND EXCESS WITH MY VERY OWN DELOREAN

MULTI-DIMENSIONAL PHOTOGRAPHY VIA EYE-CATCHING STEREOGRAMS

ASH

TIGER LAUNCH

GLOBAL SHOE BRAND ASH TASKED ME WITH CONCEPTING AND PRODUCING THE CAMPAIGN FOR THEIR NEW TIGER COLLECTION.

TAKING INSPIRATION FROM CLASSIC '80S IMAGERY, MY TEAM AND I JUMPED INTO THE DELOREAN AND TRAVELLED BACK TO 1985 TO COLLECT PROPS FOR THE SHOOT.

 

THE SERIES OF STILL LIFE IMAGES AND MOTION GRAPHICS PERFECTLY CAPTURE THE DECADE THAT INSPIRED THE SHOE'S DESIGN, AND GENERATED HUGE SOCIAL ENGAGEMENT FOR THE BRAND.